Category: Marketing

Art , Brother & Brother , Marketing , Music , Songwriting

Don’t Eat Your Ice Cream Before Your Veggies

I've been teaching brand management for an online learning course this past week and was once again confronted with the term marketers use to refer to their customers: Consumers. I've always been…
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Marketing , Songwriting

Building the Fortress Log By Log

I had a war with the weather...again. It was a miserably cold and rainy day and this immediately beat me into submission. My emotions were all over the place and I just about let it win by feeling…
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Art , Jazz , Marketing , Music , Theatre

Waiting for Resources like Waiting for Godot

Waiting for resources is like Waiting for Godot (thumbs up to you if you got the Samuel Beckett reference). In the creative industry, everyone's always waiting for resources that seldom arrive - be…
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Art , Bass Like a Boss , Marketing , Music , Poetry , Songwriting , Theatre

You Can’t Do Both

While I was studying my drama degree, I was already playing semi-professionally as a bass player in a number of bands. It was like I lead a double life doing drama classes by day and playing gigs at…
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Marketing , Music , Songwriting

When Your Heroes Let You Down

This past week I did an interview with a famous band I've been following since I was in high school - I used to sing along to their songs and even went to two of their gigs while at university. I met…
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