Joshua Prinsloo is a creative culture innovator and musical storyteller. He performs under the name The Fruit Vendor and creates music that is a combination of South African funk-pop and storytelling. Josh is the creative director of company called The Fruit Market that aims to solve the deficit of career sustainability in the arts.
Josh has 8 years of experience as a performer, event planner, strategist and writer. He has also worked in corporate retail marketing.
Josh is an accomplished performing artist in his own right. In addition to hundreds of performances all over South Africa, he has performed in New York and St Louis (USA) and has performed for Nobel Peace Prize winner Wole Soyinka and 9 time Grammy award winner Brian Michael Cox.
He has shared stages with David Kramer, Die Antwoord, Kahn Morbee (The Parlotones), Prime Circle, Karen Zoid, Sipho “Hotstix” Mabuse, Matthew Mole, aKing, Hemel Besem, Albert Frost, Adriaan Brand (Springbok Nude Girls), Tony Cox, Jitsvinger, Melanie Scholtz, Tribal Echo, Majozi, Richard Stirton, Zoe Modiga, Lana Crowster, Donovan Copley (Hotwater), Paige Mac, Siphokazi Jonas, Eden Myrrh, Alysia Harris (USA) and Chris Redmond (UK). To date he has released two EPs of original music.
Josh obtained a Bachelor of Drama degree and Post Graduate Marketing diploma from the University of Stellenbosch, SA.