My Latest Corporate Jingle: The RetailTribe Song

If you recall, a couple of months ago I wrote a jingle as per request of my supervisor at work. Up until this week I’ve worked at an online marketing company called RetailTribe that provides digital solutions for golf professionals, communities, brands and the health and fitness industry. Below is a video of the preliminary version of the jingle as performed live for my bosses, followed by a DIY production with full instrumentation.

Prior to working at RetailTribe, I spent 4 years working closely with various other corporate companies on positioning their offerings in the public domain, using the broadcast medium. During that time I produced jingles and voice-overs for a range of clients including ABSA, Black Label, BP, Coca-Cola, FHM, Groupon, Intercape and KFC, among many others.

What do you think of the song?

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