One of my most recent discoveries is personal branding. As an artist it has however ironically taken considerable time for me to appreciate the value of establishing an online presence, after all; artists should market their work just as much as anyone in any other industry. In many ways it makes complete sense to proactively engage the online world as a means to create career opportunities, and herein lays the crux of this concept ‘personal branding’. As a response to the world-wide economic recession and the transient state of many areas of employment, individuals have turned to social media as a way of sustaining work opportunities. In an article titled ‘Personal Branding 2.0’, Leigh Elmore suggests that personal branding is not just a hobby, it’s a necessity. In an economic climate that is laden with flux, it takes special care to rise above the rest and differentiate yourself based on the criteria that really makes an impression. In fact, I spent considerable time working on the design and aesthetic value of my personal brand before approaching the nitty gritty details. It is this demonstration of unique value that prospective employers, customers, supporters, and employees are seeking. As a result, this communication then outlines what makes your personal brand valuable.
Ways of establishing a formidable personal brand:
- Write a blog: A blog is an easy way of articulating all your views, suggestions, and opinions, and giving the visitor the low down on what you’re all about. The recession has forced individuals to become experts in niche fields, and this requires those who want to get noticed to become authors of pertinent information. The domain name for the blog can even be bought so that the author has more control in managing the site. In addition, the site can be submitted to search engines to manage where it is listed inside an online search.
- Design a home page: The home page introduces the content of the site and may have links to other relevant pages.
- Have a virtual resume: Any accomplishments should be posted on the site and should be updated regularly.
- Have additional information pages: These pages make up the bulk of the site and may be comprised of photo galleries, a press page, further information, contact sections and so on.
- Product listing and ordering pages: If you happen to be selling a product or service, a link should be in place whereby customers can make purchases.
- Design a splash page: This will account for one of the first visual images that someone running a search for your name sees. I use flavors.net, a free splash page host that appears as one of the first hits in google search.
- Links page: Links can be embedded into the site or into the text in order to navigate to related sites. Related sites can be used for further promotion, for example; a musician could link his profile to a lifestyle website that resonates with his own brand image.
- Integrate social networks: Your profile should exist on a number of social media sites like Linkedin, Facebook, and Twitter. As posts are made on the blog, they can be set up to update each one of the corresponding social media profiles. This is a definite way of getting noticed.