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Personal Branding

One of my most recent discoveries is personal branding. As an artist it has however ironically taken considerable time for me to appreciate the value of establishing an online presence, after all; artists should market their work just as much as anyone in any other industry. In many ways it makes complete sense to proactively […]

Is Music becoming free? – Digital Technologies and Consumer Power

Recently I completed a marketing plan for the independent music production label High Voltage Entertainment, headed up by popular Cape Town hip hop/reggae/soul artist EJ Von Lyrik and music producer/bassist Grenville Williams. I figured the insights I gathered while doing research for this project should be shared; especially since I found this information to be highly […]